February 2022: 10-minute videos (YouTube competitor).October 2022: TikTok Music (Spotify competitor teased only).March 2022: Search Ads (Google Search ads clone beta testing).July 2022: TikTok Stories (IG Stories clone).October 2022: Photo Mode (Carousels clone).September 2022: TikTok Now (BeReal clone).TikTok, long known for innovation (its fresh video format was the inspiration for Meta’s Reels and YouTube Shorts, after all), has released at least 7 features this year directly inspired by other social media channels: It wants to be the number one social network, period. In our social media trends for 2022, we predicted TikTok would become the most important social network for marketing, and we weren’t wrong.īut this year, we’re taking our prediction one giant step further.Ī host of new feature releases in 2022 suggest that TikTok doesn’t just want to be the number one social network for marketers. The 11 most important social media trends for 2023 1. Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
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